La Bridgerie is a Bridge club in Montpellier, France. They count several of the best players in the south of France.

The visual identity is based on the different elements coming from the bridge environment (scoreboard’s grid, card game symbols…) assembled together to create a dynamic identity system.

The aim is to give a simple and modern image of the game to attract new members (especially young generations) and not confuse the actual one.

La bridgerie Montpellier  I  Identity design  I  2016

The visual identity is based on the different elements coming from the bridge environment (scoreboard’s grid, card game symbols…) assembled together to create a dynamic identity system.

The aim is to give a simple and modern image of the game to attract new members (especially young generations) and not confuse the actual one.

The visual identity is based on the different elements coming from the bridge environment (scoreboard’s grid, card game symbols…) assembled together to create a dynamic identity system.

The aim is to give a simple and modern image of the game to attract new members (especially young generations) and not confuse the actual one.